I want to walk in all the shoes.
— Matt Johnston, Principal Creative Director

Whether it’s advocating for your customers, or kids in his hometown of Seattle as an advocate for safe and accessible public skateparks, Matt understands that empathy is at the root of understanding what people really want and need.

Matt speaking at Innoskate, an exploration into the confluence of innovation and skateboarding culture, hosted by the Smithsonian.

Matt speaking at Innoskate, an exploration into the confluence of innovation and skateboarding culture, hosted by the Smithsonian.

Matt is a game industry veteran with a proven track record of building and inspiring creative teams to deliver polished and innovative titles that consumers and audiences love. For over 25 years and 50-plus titles, Matt has been credited on some of the industry’s most iconic franchises including Microsoft’s Flight Simulator, Valve’s Counterstrike, and PopCap’s Plants Vs. Zombies, Bejeweled, and Peggle.

Sometimes you need to take the stand-up outside…

Sometimes you need to take the stand-up outside…

Along the way, he has earned a reputation for delivering positive results across every possible delivery platform, including VR/AR, console, mobile, PC, web, handheld, and embedded systems. Acknowledged by his peers as an industry leader, Matt has been selected to share his expertise in heralded industry forums such as DICE Summit, The Game Developers Conference, FMX, and PAX.

As a guest on G4’ X-Play television show.

As a guest on G4’ X-Play television show.

Matt also understands a vibrant, inclusive culture and healthy team dynamic are crucial, and therefore is known as someone who puts just as much energy into his partners as he does his products, by maintaining a holistic focus on realizing the full potential of the entire organization. As a life-long-learner, he is excited to be engaging with clients in order to help bring his creative process, advocacy, organizational and product development experience to entirely new industries.